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Research papers

The design of leisure time activity studies

This paper examines some of the questioning procedures commonly used in leisure time activities. The likely pitfalls and biases are discussed and suggestions are made on how to avoid and minimize the possibility of their occurrence. Various sampling...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Lester R. Frankel
June 15, 1972
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Citation

Frankel, L. R. (1972a, June 15). The design of leisure time activity studies. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-design-of-leisure-time-activity-studies