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Research papers

Retail information management systems

The retailing sector because of its unique characteristics and its environment is in great need of information. This need is greater as the risk is greater. Small retailers are facing greater risks and, therefore, their need for information is also...

Catalogue: Seminar 1980: Information Systems In Action
Author: Coskun Samli
June 15, 1980
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Citation

Samli, C. (1980a, June 15). Retail information management systems. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/retail-information-management-systems


Research papers

The influence of technical developments on marketing management information systems in retail organisations

This paper shows how much data may be structured into a computer based data bank in a manner which will allow the company to analyse its sales on a seasonal, yearly and possibly 5-yearly basis, in a manner convenient for assisting marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Gil T. Jones
June 15, 1977
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Citation

Jones, G. T. (1977a, June 15). The influence of technical developments on marketing management information systems in retail organisations. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-influence-of-technical-developments-on-marketing-management-information-systems-in-retail-organisations