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Randoe, G. J. (1968a, June 15). Some notes on the application of a general theory of diffusion of innovations on household decision-making. ANA - ESOMAR. Retrieved April 27, 2024, from
Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-revolution-in-test-marketing-