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Research papers

David and Goliath

Since the arrival of the private television channels in Spain the newspaper Publishers became more and more worried about the share they would get within the advertising budgets. Television has been always the main medium in Spain for advertising a...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Rosa Maria Forner
June 15, 1991
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Citation

Forner, R. M. (1991a, June 15). David and Goliath. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/david-and-goliath