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Research reports

Yardley after-shave assessment of Mainstream and Special concepts

Yardley is considering to develop twoAfter Shave markets: a 'Mainstream' concept for regular, relativelylow-key and traditional use and a 'Special' concepts with an appeal for special occasions.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Yardley after-shave assessment of Mainstream and Special concepts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/yardley-after-shave-assessment-of-mainstream-and-special-concepts


Research reports

Long egg and hard-boiled egg

As part of their product and market developmentprogram for Long Eggs, Hard Boiled Eggs and Broken Eggs,J. Bibby Agriculture Limited require certain basicinformation from the catering segment of the market. This research was therefore designed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 10, 1973
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Citation

, C. (1973a, February 10). Long egg and hard-boiled egg . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/long-egg-and-hard-boiled-egg-


Research reports

New product development: Egg-based drinks

J. Bibby Agriculture Ltd. has been engaged for some months now in a product range development program arising from the concept of egg-based natural fruit juice drinks. Further research has been undertaken to identify potential product propositions or...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). New product development: Egg-based drinks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-product-development-egg-based-drinks


Research reports

Exploratory research on lemon Omo

This research was undertaken in order to explore the potential of lemons for washing powders, specificallyOmo, and to generate possible creative expressions andvocabulary for maximizing the benefits of a lemon storyfor Omo. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1972
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Citation

, C. (1972a, November 02). Exploratory research on lemon Omo. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/exploratory-research-on-lemon-omo


Research reports

Report on qualitative research on concepts for a fruit dessert

Libby McNeill and Libby Ltd have produced a new-fruit jelly type dessert. This has been referredto a saucy Fruits although the name is notconsidered suitable as a brand name. The objectives of the research were: 1. To assess consumer reaction to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1972
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Citation

, C. (1972a, October 23). Report on qualitative research on concepts for a fruit dessert. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-concepts-for-a-fruit-dessert


Research reports

Study of the mother/child relationship in relation to the development of concepts for new products in the baby-care market

Ciba-Geigy is interested in entering the Baby-Caremarket in the U.K., at a significant level, to competewith Johnson's range of baby- care products.As the first stage in the development of the product concepts and products, research was required...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1972
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Citation

, C. (1972a, October 01). Study of the mother/child relationship in relation to the development of concepts for new products in the baby-care market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/study-of-the-mother-child-relationship-in-relation-to-the-development-of-concepts-for-new-products-in-the-baby-care-market


Research reports

Qualitative research on creamed mushrooms line extensions

Five possible new line extensions for creamed mushrooms havebeen developed. The research was required to obtain data on the initial consumer reactionto these new products/concepts.  About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 13, 1972
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Citation

, C. (1972a, September 13). Qualitative research on creamed mushrooms line extensions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-creamed-mushrooms-line-extensions


Research reports

Operation clipper

H.P. Sauce Ltd. is considering developing a rangeof individual milk-based desserts packed in 5oz. ring-pull'lined' cans, similar to those produced by Del Monte and ontest market in the U.K. but probably with different flavorsand different fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 9, 1972
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Citation

, C. (1972a, September 09). Operation clipper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/operation-clipper


Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972
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Citation

, C. (1972a, August 01). Qualitative research on four new count lines . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-four-new-count-lines-butter-crisp-etc-