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Research reports

Qualitative research on Tooty Frooties in cartons

Marketing is concerned at the relatively low distribution of Tooty Frooties in grocers, and hopethat the introduction of a 10p carton may helpalleviate this distribution problem. It is alsofelt, however, that there may be a potential marketfor a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1973
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Citation

, C. (1973a, April 15). Qualitative research on Tooty Frooties in cartons. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tooty-frooties-in-cartons


Research reports

Qualitative research on attitudes to setting lotions

The objectives of the research reported here were toexamine attitudes to setting lotions in order to assistin the development of advertising objectives for theproduct. A series of concepts were examined in the researchto highlight possible areas of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
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Citation

, C. (1973a, March 08). Qualitative research on attitudes to setting lotions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-setting-lotions


Research reports

Qualitative research on skin care concepts

Beecham has decided to enter the skincare market initial background research has been carried outand based on the results of this a number of conceptshave been developed. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
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Citation

, C. (1973a, March 08). Qualitative research on skin care concepts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-skin-care-concepts


Research reports

Omo concept research

The research objectives fell into two parts: firstly(Stage 1) an examination of the relevance and meaning of'Brightness that freshens' to consumers; secondly(Stage 2), an examination of consumer reactions to thealternative routes of expressing the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Omo concept research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/omo-concept-research


Research reports

Report on qualitative research on deodorant concepts

The research was required to assist in deciding betweenvarious approaches for the promotion of a newly-developeddeodorant in either Roll-on or Aerosol form or both. Theresearch was required both to provide some backgroundunderstanding of the market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Report on qualitative research on deodorant concepts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-concepts


Research reports

Advertising testing for Vedra

Ciba-Geigy has developed a new skincare product calledVedra. It is a moisturizing lotion based on ingredientsfrom the aloe vera plant. Preliminary research has been undertaken to examine attitude to skincare and to aid in the development ofpotential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973
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Citation

, C. (1973a, January 22). Advertising testing for Vedra. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-testing-for-vedra


Research reports

Project 068

The general objective of the research was to examine themarket for imported brands. It is anticipated that, asa result of the U.K. joining the E.E.C., there is an increased likelihood that additives will become legal inthe U.K., as they are on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1973
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Citation

, C. (1973a, January 09). Project 068. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/project-068


Research reports

Qualitative research on Project 092

Tho research was required to assess two possible optionsfor a range of brands under the name Reserve, offeringextra length, value for money and coupons, one underSenior Service and one under Benson & Hedges.Each range was represented by a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Qualitative research on Project 092 . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-092-


Research reports

Research report on project 088

The research was carried out to investigate consumerreactions to ideas for cigarettes providing extravalue for money in terms of extra size for standardprices but without coupons; and specifically to assessto what extent the promotion of such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Research report on project 088. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-report-on-project-088