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Research reports

Qualitative research on Yeast-Vite D advertising

Three alternative treatments for the launch of Yeast-Vite D were drawn up for evaluation: 1. 'Announcing a natural tonic food supplement to keep you above par'. Visuals of a woman on bicycle, pack, and graph.2. 'Nerves? New Yeast-Vite D is the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on Yeast-Vite D advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yeast-vite-d-advertising-


Research reports

Report on qualitative research on Caramac commercials

This research had as the main objective to examine Caramac in relation to competitive products and to evaluate two television commercials for Caramac ('Football Match ' and 'Malvern Hills'). The detailed objectives were as follows:1. To establish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on qualitative research on Caramac commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-caramac-commercials


Research reports

Qualitative research on White Fish press adverisements

The general objectives of this research were as follows :1. To establish that the proposed 1971 Press Advertisements make an immediate visual impact and communicate taste/sensory appeal.2. To identify any specific negatives in their treatments...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 2, 1971
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Citation

, C. (1971a, February 02). Qualitative research on White Fish press adverisements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-white-fish-press-adverisements


Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on a Toffee Crisp commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-toffee-crisp-commercial


Research reports

Report on qualitative research on Blue Riband commercials

Two new 15-second commercials have been prepared for Blue Riband by Ogilvy and Mather. These are called "Tandem" and "Car Park". The objectives of the research were:1. To discover what respondents think is being communicated by the commercial.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Blue Riband commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-blue-riband-commercials


Research reports

Report on qualitative research on Yeast-Vite D advertising

Previous research on the Yeast-Vite Food Tonic Tablet indicated that there was considerable consumer enthusiasm about the idea of a natural and wholesometonic, respondents being concerned about the lack of natural and fresh foods in their diet. Leo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Yeast-Vite D advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-yeast-vite-d-advertising


Research reports

Report on qualitative research on Rolo commercials

T.B. Browne has developed two new commercials for Role using the theme "Rolo lets you save some for later". The commercials are called 'Chimney' end 'Station'. The objectives of this research were to examine the commercials in relation to motives and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Rolo commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rolo-commercials


Research reports

Qualitative research on two weekend assortment storyboards

McCann Erickson has produced two new outlines of 15-second commercials for the advertising of Week-End Assortment: Wedding & Chauffeur.The objectives of this research were to investigate:1. Consumer understanding of the main message of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
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Citation

, C. (1971a, January 08). Qualitative research on two weekend assortment storyboards. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-weekend-assortment-storyboards


Research reports

Qualitative research on funtastic storyboards

The research objectives were: 1. To examine two storyboards ('Drinking Sweets' and 'Laughter') in terms of what they communicate to housewives about FUNTASTIC. 2. To identify any major positives or negatives in the visual, copy and mood of the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Qualitative research on funtastic storyboards. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-funtastic-storyboards