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Research reports

Qualitative research on Planet in Conventry

This research was undertaken shortly after the launch ofPLANET in Coventry. Its purpose was to provide earlyfeedback on smokers' reactions to Planet and to the ideaof ST-S. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973

Research papers

Qualitative research on new Manikin pack designs

Following research in July 1972 (Project 525), a newribbed pack for Manikin has been designed was undertaken in order to: 1) Evaluate responses to the new ribbed packrelative to the current design; 2) Compare the new ribbed pack with another pack...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973

Research reports

Tobacco substitute

A form of Benson & Hedges Special Filter with 20% Cytrelwas tested against standard Special Filter among smokersof Special Filter employed in Middleton and Manchester.In each area, the panel of 20 was divided equally so thathalf-smoked the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1974

Research reports

Qualitative research among Sub-A smokers and Silk Cut no.3 smokers

In the late summer/autumn of 1975 two new brands havebeen launched in the Sub A sector. The research was required to: 1. Assess the likely effect of the Extra Mild extensionson the existing Sovereign and No 10 franchises;2. Assess the likely effect...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1975

Research reports

Report on senior service gift scheme

Five Gift Schemes have been produced for the development of Senior Service Tipped. This research had three major objectives:- to check on consumer comprehension of the mechanics of the schemes.- to assess the relative acceptability of the schemes.-...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970

Research reports

Qualitative research on project D.C.I

The general objectives of this research were to examine the feasibility of introducing a small tipped cigarette at 4/- into the Irish Market. In moredetail: 1) To explore responses to the idea of a 4/- cigarette.2) To establish the meaning of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971

Research reports

Qualitative research on project 059

This research is concerned with reactions to possible Gift Schemes, Advertisements, and Pack for a new Senior Service brand. The research objectives were:1. To determine which of the two gift schemes 'Doubled Coupon Value' and 'Dividend' has the most...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970