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Research papers

Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources

The last few years, especially the last few months, a wide variety of new media research-data were made available for the media departments of advertising agencies in the Netherlands. Not only because of the differences, caused by different media...

Catalogue: Seminar 1988: Media And Media Research
Author: Adri Ulfman
June 15, 1988
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Citation

Ulfman, A. (1988a, June 15). Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/uses-and-gratifications-in-multi-media-planning-a-pragmatic-approach-to-the-integration-of-multiple-data-sources