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Research papers

Getting the product mix strategy right via model for positioning assessment and potential prediction

This paper will describe a model and market measurement system which predicts new product potential at the concept/product stage of development and explicitly links the prediction to perceptions before and after use. The discussion includes model...

Catalogue: Seminar 1983: New Product Development
Authors: Robert L. Klein, Katherine A. Moore, Sandra K. Eubank
November 2, 1983
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Citation

Klein, Moore and Eubank (1983a, November 02). Getting the product mix strategy right via model for positioning assessment and potential prediction. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/getting-the-product-mix-strategy-right-via-model-for-positioning-assessment-and-potential-prediction