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Research papers

The marketing of financial services to the corporate sector

This paper deals with the growing interest in the marketing of services to the corporate sector. It takes as an example the marketing of financial services which in the United Kingdom is receiving increasing attention from a wide range of financial...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Lionel Gordon
June 15, 1986

Research papers

United Kingdom

Industrial market research is usually regarded as a specialist area within the wide spectrum of market research. While a lot of industrial market research comprises small qualitative and desk research studies using the techniques of economic...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Lionel Gordon
October 1, 1981