Abstract:

Industrial market research is usually regarded as a specialist area within the wide spectrum of market research. While a lot of industrial market research comprises small qualitative and desk research studies using the techniques of economic analysis, recent years have seen an increasing use of consumer research techniques by industrial market researchers. This has boosted the market for industrial market research, but so far the growth has been limited to specific sectors. What is the potential for growth in the 1980's and in which sectors? The paper concentrates on the UK. It surveys the recent developments in industrial market research, describes the structure of the market and assesses likely future trends.