The results has been filter on Authors containing Muthukumaran Swaminathan. ANA has found 1 results for you, in
Currently showing results 1 to 1.
Didn’t find what you were looking for? Try the Advanced Search!
The focus of this paper is on leveraging on distribution to gain completive advantage especially in a highly competitive scenario. The paper demonstrates through an Indian case study pertaining to watch purchase that a. Consumers seek a distinct bag...