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Research reports

Qualitative research on male Sure variant

The range of Sure products consists of three fragrances,Cool Pink, Blue Mountain, and Forest Fresh, all of whichare primarily targeted at female purchasers and users ofanti-transpirant deodorants. Serious consideration iscurrently being given to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on male Sure variant . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-male-sure-variant-


Research reports

After-shave hall test research report prepared for Yardley of London Ltd.

This report presents the findings of the third in aseries of hall tests which have been carried out by CRAMon behalf of Yardley of London Limited, to evaluatealternative concepts, packs, and names for a new range ofmen's toiletries. In each case, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). After-shave hall test research report prepared for Yardley of London Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/after-shave-hall-test-research-report-prepared-for-yardley-of-london-ltd-


Research reports

Qualitative research on Cream Perfumes

This research was designed to produce qualitative data on:1. Why women use/not use Cream Perfumes; 2. The perceived advantages and disadvantages ofCream Perfumes;3. How they are used and positioned relative to perfumesand other toiletries; 4. Women's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on Cream Perfumes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cream-perfumes


Research reports

After-shave concepts (hall test)

Hall Tests were carried out during September 1973 byCRAM (Project No: 973/1058) to evaluate six alternativeconcepts for a medium to a high price range of men'stoiletries.Two concepts, Odin and Borsalino were well-receivedby respondents and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
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Citation

, C. (1973a, December 08). After-shave concepts (hall test). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/after-shave-concepts-hall-test-


Research papers

Life style and conventional research in Silvikrin concept

The women haircare market is one of Britain's most competitive, with activity at its most intense in the shampoo and hairspraysectors, whose rapid growth in recent years has been brought about by heavy advertising and promotional investment. In the...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: C. C. Auld
November 28, 1973
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Citation

Auld, C. C. (1973a, November 28). Life style and conventional research in Silvikrin concept . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/life-style-and-conventional-research-in-silvikrin-concept-


Research reports

Research report on Belladonna

The general objectives of this research were toexplore four brands of Belladonna that resultedfrom the development work on packs and advertising.The four brands were named New Moon, Someone Special,Madame and Della Francesca.The specific research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1973
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Citation

, C. (1973a, November 02). Research report on Belladonna. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-belladonna


Research reports

Qualitative research on skin care

The general research objectives were to investigate women'sattitudes to skincare and to skincare products. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Qualitative research on skin care. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-skin-care


Research reports

Summary notes on aftershave research for Max Factor

Two groups were conducted, one male and one female. Allrespondents were aged between 20 and30-years. The men were regular Aftershave users and thewomen had all purchased Aftershave as a gift at leastwithin the last year. Both groups were conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 13, 1973
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Citation

, C. (1973a, October 13). Summary notes on aftershave research for Max Factor . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-notes-on-aftershave-research-for-max-factor-


Research reports

Qualitative research on Belladonna

The objectives of the research reported here were to examinethe six new packs in relation to six total concepts inorder to determine which two or three concepts, or whichelements from among all the concepts could be put forwardfor further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna--10332