Resources Library by ANA

Go deeper. Get closer. Be braver.

We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation

Author: Richard Owen

Company: Hall & Partners

November 16, 2010

Riding the value shift in market research

What is the biggest threat to the future of market research? This paper argues that deep, permanent changes in the competitive dynamics of market research are behind its growing commoditization and that of other trends like 'DIY' research. The...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: David G. Bakken

September 15, 2010

The collective brain

This paper defines the concept of 'the collective' and through a case study, illustrates the leading companies that are implementing it, highlights the implications to research firms and offers strategies for competing in this new landscape. The...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Rex Briggs

September 15, 2010

Welcome to the house of research

Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don't know or don't even want to think about it? In the Weihenstephan Research...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Thomas Methner

Company: ISM GLOBAL DYNAMICS GmbH

September 15, 2010

Getting into the real world of the shopper

For years we tried to get a hold on the shopper decision tree by traditional quantitative and qualitative research techniques using verbal measures (U&A, diary method, in shop observations, etc.). Nevertheless, the proliferation of SKU's turns...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Wim Hamaekers

Company: Rogil Marketing & Sensory Research

September 15, 2010

Shoppers of Asia

Asia today has a population of more than 4 billion people, a market size which very few marketers can afford to ignore. As the region grows and the markets mature further, understanding and accommodating the various tastes, culture and the vast...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Himanshu Vashisthaz, Aruni Ghosh, Korakoj Nirutnapaphan

Company: Nielsen

April 20, 2010

Against all odds!

The challenge of establishing a leading brand in terms of market share and pharmacist recommendation in the OTC segment of pain relievers proves to be the ultimate task for marketing and market research: the coping strategies of sufferers seemed too...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Dirk Frank, Marcus Neureiter

Company: GSK

March 3, 2010

An ocean of brands

As markets evolve it is becoming more difficult for brands to differentiate. They are competing in the same ocean, with sharks and species as dangerous and aggressive as they are. Brands with a strong emotional link will be at the top of its...

Catalogue: Latin America 2008

Authors: Laura Ruvalcaba, Deborah Elkes

May 13, 2008

Automotive dealerships in China

In recent years, China has surpassed Japan and the major European car markets, and rapidly become the second largest automotive market in the world. Only in the United States of America are more vehicles sold every year, and even this will change in...

Catalogue: Automotive 2008

Authors: Thorsten Amann, Klaus Paur

Companies: KANTAR TNS Malaysia, KPMG

March 3, 2008