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Research papers

Marketing financial services to the 'unbanked'

More than one in three adults in the United Kingdom, and a majority of working class men and women still have no current/cheque bank account, and while legislation is planned to enable the National Giro and Trustee Savings Banks to increase their...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 1, 1975

Research papers

Added value information

The needs of FMCG manufacturers and retailers require that suppliers of information for marketing decision support take an integrative perspective to what to offer to their market. After discussing the different ways that can be used in looking at a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Antonie Luijten, Peter Kempe
Company: GfK
February 1, 1997

Research papers

New directions for innovation in products and services

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984

Research papers

Managing a research company towards standard services and consultancy

In the most recent years demand for services to business enterprises has significantly grown because of various factors. Market research and management consultancy have both profited by this growth but the link between these two services still...

Catalogue: Seminar 1988: Business To Business Research
Author: Carlo Erminero
Company: Demoskopea
June 15, 1988

Research papers

From agency to consultant

This paper has the appearance of a check list. It might well serve that purpose for a market research agency when composing a more or less standardised offering to the parties in a given marketplace. In the context of this seminar it is meant to make...

Catalogue: Seminar 1988: Business To Business Research
Author: Kees Fiolet
Company: IBM Corporation
June 15, 1988

Research papers

Selling advice instead of services

In 1973 at Amro Bank started a program specifically aimed at our own customers informing them that like in a supermarket, we are delivering different (financial) services. They were invited to make use of several more services: a savings account next...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Pol Schevernels
June 15, 1979

Research papers

An international approach to data processing for media selection

The paper deals with the formation and development of the MAP Service, which is a data analysis service for campaign/media planning, available to all members of the London Press Exchange Group, for both their national and international clients...

Catalogue: ESOMAR Congress 1968
Author: Peter Masson
June 15, 1968

Research papers

New directions for innovation in products and services (French)

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984

Research papers

Videotex: A new means of service and communication (French)

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Anne Pugnet
June 15, 1983