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McPhee, N. (2004a, September 19). Give research a chance. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/give-research-a-chance
McPhee, N. (2004a, April 18). Reality TV and the growth of ethnographic/qualitative research - coincidence or context?. ANA - ESOMAR. Retrieved May 21, 2024, from
McPhee, N. (2002a, November 10). Gender differences and their importance to qualitative research. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/gender-differences-and-their-importance-to-qualitative-research
McPhee, N. (2001a, October 28). Using qualitative research to assist a B2B client's commercialisation strategy . ANA - ESOMAR. Retrieved May 21, 2024, from