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Marangoni, Carramenha and Dougnac (1999a, June 15). Evaluating the value of global brands in Latin America (Spanish). ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/evaluating-the-value-of-global-brands-in-latin-america-spanish-
Bevan and Richards (1998a, September 01). Measuring the true value of brands . ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/measuring-the-true-value-of-brands-
Greig, I. D. (1998a, June 15). Brand loyalty and equity. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/brand-loyalty-and-equity
Banks, Debacq and Tan (1998a, June 15). The Yin and Yang of branding. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/the-yin-and-yang-of-branding
Short and O'Brien (1998a, June 15). Capturing the elusive brand. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/capturing-the-elusive-brand
Fuller and From Thygesen (1997a, October 22). Complacency kills. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/complacency-kills
Feldwick, P. (1996a, September 01). Do we really need brand equity?. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/do-we-really-need-brand-equity-
Akalin and Sampson (1996a, September 01). Brand stretching . ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/brand-stretching-
Greig, I. D. (1996a, September 01). Brand loyalty . ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/brand-loyalty-