Resources Library by ANA

Insight to action: Using survey data to target customers and increase ROI through digital media

Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...

Catalogue: Congress 2015: Revelations

Authors: Chris Freehauf, Morgan Lozier, Phil Maves

Company: KANTAR TNS Malaysia

June 15, 2015

Innovation inspiration from the World Without Web (wWw)

Digital technology is driving transformation at every level, creating new business models, delivery options and products and services. As a result, every organisation is focusing their innovation efforts through the digital lens. Although this...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa, Tony Salvage

Companies: ORC International Ltd, Toluna

June 15, 2015

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations

Author: Kyle Findlay

Company: KANTAR TNS Malaysia

June 15, 2015

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations

Author: David G. Bakken

June 15, 2015

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Olga Churkina-Voigt, Nick Drew

June 15, 2014

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Pete Comley

Company: Join the Dots InSites Consulting

June 15, 2014

Telling visual tales

“Most other businesses are very organised and have a thorough understanding of how you present yourself and how you present data, and how important it is, but it struck me that the research industry generally didn't- Martin Lambie-Nairn, Graphic...

Catalogue: CEE Research Forum 2014: East Connection

Author: Mateusz Galica

June 15, 2014

The way of insight beyond technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...

Catalogue: Congress 2014: What Inspires?

Authors: Vivek Banerji, Melissa Dagless, Takashi Takenoshita

Companies: Insight Dojo, Shionogi

June 15, 2014

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Dianne Gardiner

June 15, 2014