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Research reports

Sauce mixes

Colman Foods introduced its SauceMixes (also in laminated packs) about 3 years ago and by heavy advertising have about a quarter of the market, butKnorr appears now, by advertising and promotions to befighting back. Colman Foods are now...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Sauce mixes . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/sauce-mixes-


Research reports

Ribena

Five alternative television campaigns have been developedas potential replacements for the current 'Generations'theme. The aim of each of these prospective campaigns wasto increase the frequency of Ribena consumption amongstRibena buyers, and also to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 6, 1974
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Citation

, C. (1974a, September 06). Ribena. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/ribena


Research reports

Report on image and depth research on peas

This research was commissioned in order to derive suitablescaling measures and vocabulary for discriminating Bird'sEye Peas' imagery and emotional and product characteristics.Such language would assist in the planned monitoring offrozen pea usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 12, 1974
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Citation

, C. (1974a, July 12). Report on image and depth research on peas. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/report-on-image-and-depth-research-on-peas


Research reports

Research on Birds Eye Pea advertising in the north

This research was designed to examine ideas foradvertising Birds Eye Peas in the North (Lancashire andYorkshire). Four advertising concepts/treatments wereavailable. The general objectives of this research were: 1. To indicate what types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1974
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Citation

, C. (1974a, March 02). Research on Birds Eye Pea advertising in the north . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/research-on-birds-eye-pea-advertising-in-the-north-