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Research papers

Using the evidence

Traditional interviewing is heavily reliant on recall and reporting accuracy by a subject. New technology such as wearable lifelogging camera technology allows ethnographic information to be captured passively and over long periods of time. This...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Robert Cook
Company: Firefish
November 20, 2013
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Citation

Cook, R. (2013a, November 20). Using the evidence. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/using-the-evidence-8105


Research papers

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Michelle de Laat, Anke Bergmans
November 20, 2013
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Citation

Vink, de Laat and Bergmans (2013a, November 20). Creating a sustainable future for MROCs. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs-8091