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Research papers

Adolescents and the computer challenge

Among many stereotypes, one is central: the primordial role of young people and children. They are supposed to have no difficulty grappling with computers from the outset, to be naturally enthusiastic and to learn easily. So, they will be initiators....

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Yves Rickebusch, Bernard Masoliver
June 15, 1984
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Citation

Rickebusch and Masoliver (1984a, June 15). Adolescents and the computer challenge. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/adolescents-and-the-computer-challenge


Research papers

Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends

Studies on life styles or socio-cultural trends, which are generally based on questionnaires with 200 to 300 items or questions, usually involves the administering of self-completed questionnaires. This method not only has the advantage of being more...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Yves Rickebusch, Corinne Polycarpe
November 1, 1977
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Citation

Rickebusch and Polycarpe (1977a, November 01). Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/some-advantages-of-self-completed-questionnaire-in-surveys-on-life-styles-or-socio-cultural-trends