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Research reports

Qualitative research into potential Rowntree Mackintosh count-lines

Rowntree Mackintosh has developed a number of possiblecount-lines, from which twelve were chosen for research'to evaluate their market potential'. One new Cadburycount-line was also included in the research. Forreasons of product similarity and ease...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1975
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Citation

, C. (1975a, November 03). Qualitative research into potential Rowntree Mackintosh count-lines . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-potential-rowntree-mackintosh-count-lines-


Research reports

Quantitative research into insole variants

The current study was designed to elicit consumerperceptions and evaluations of Odor Eater and SchollOdour-Destroying Cushion Insoles in a blind paired comparison, in-use situation.A previous report (B225) contains an analysis of reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
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Citation

, C. (1977a, November 01). Quantitative research into insole variants . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/quantitative-research-into-insole-variants-


Research papers

A multidimensional test for measurement and prognosis of interviewers' aptitudes (French)

The following is a report on a method to select interviewers. According to the variety of interviewer effects and errors caused by Interviewers this method had to follow a multidimensional conception. It was designed to allow: 1. A proper selection...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Otto Walter Haseloff
June 15, 1961
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Citation

Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes (French). ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/a-multidimensional-test-for-measurement-and-prognosis-of-interviewers-aptitudes-french-


Research papers

Choosing the right product

Market research has developed several tools for selecting the optimal combination of product features. One of the methods which has become fairly popular within the last years is the "Trade-Off Model". With this method, utility indices are computed...

Catalogue: Seminar 1983: New Product Development
Authors: Detlef Baur, Jürgen Doeblin
November 2, 1983
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Citation

Baur and Doeblin (1983a, November 02). Choosing the right product. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/choosing-the-right-product


Research reports

Qualitative research on 'Bonus Money' commercials

The objectives of the research reported here wereto examine these two commercials in order to determinewhat each commercial communicated about the Bonus Money scheme and which approach appeared the most appropriateto interest housewives in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Qualitative research on 'Bonus Money' commercials. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-bonus-money-commercials


Research reports

Qualitative research into two advertising approaches for sanitary towels

The general objective of this research was to find which oftwo advertising approaches for Kotex loops ('Testimonial' versus 'Reasons Why') had the greatest appeal and created the strongestidentification amongst the target groups. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1973
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Citation

, C. (1973a, December 15). Qualitative research into two advertising approaches for sanitary towels . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-two-advertising-approaches-for-sanitary-towels-


Research reports

Instant coffee placement test

The objective of the research was to test the preferencesbetween two versions of coffee, coded R4, and T3. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1972
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Citation

, C. (1972a, July 01). Instant coffee placement test . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/instant-coffee-placement-test-


Research reports

Advertising concept research for Babettes

Four alternative approaches had been devised by Lintas forBabettes Pads, two treatments based on the current strategyand two on a new strategy. The two treatments differed in the emphasis between a 'factual' approach and an 'emotional'approach. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Advertising concept research for Babettes. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/advertising-concept-research-for-babettes


Research reports

Grecian lotion and Restoria postal product test

In seeking applicants by means of a "coupon-ed"advertisement to test five variants of Greciah 2000,a surplus of applications was received. It was decidedto use a proportion of these to test Grecian 2000Lotion against its main United Kingdom...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Grecian lotion and Restoria postal product test. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/grecian-lotion-and-restoria-postal-product-test