Resources Library by ANA

A third world experiment in opinion leader identification

Longtitudinal and other studies covering almost 20 years suggest that traditional perceptions concerning the identity of opinion leaders in third world countries may well be wrong. Despite striking differences in wealth, income and education within...

Catalogue: Seminar 1986: Opinion Polls

Author: Andrew Templeton

June 15, 1986

A little bit of the future from large analysis of the present

The article aims at showing that public opinion, if not 'lawful', at least shows certain regularities that can be utilized in predicting shifts in opinion change. The argument is based on a French nation wide survey replicated five times since 1977...

Catalogue: Papers 1982: Social Research And Prediction

Author: Alain Kling

June 15, 1982

A climate of doom

Intrigued by many references to a possible climate of doom in the Netherlands and a lack of social research related to this subject, the Nederlandse Stichting voor Statistiek (NSS) undertook a study of this phenomenon. Based upon the research it was...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Arnold de Vos

June 15, 1982

Neighbour and worker attitudes toward chemical industry issues

This paper sets forth the results of a recent study of public, neighbour and worker attitudes toward chemical companies in general, and toward chemicals and cancer risk in particular. Some of the results of that study are summarised in this paper. In...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: René Zentner

Company: Shell Global

June 15, 1981

Children and marketing

The present paper covers only a limited part of this research, but a part which we think may be of interest. We begin with a summary of the public opinions on the topic 'children and marketing', as they were explicitly formulated on a conference in...

Catalogue: Seminar 1980: Children And Young People

Authors: Paul Kruger Andersen, Kurt Pedersen

June 15, 1980

Multi dimensional measurement of involvement with social problems

Students of public opinion are well aware that important differences exist in people's involvement with the major (social) issues of the day. The concept of involvement has no scientific status in the social sciences, and there has been no endeavour...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Peter H. van Westendorp

June 15, 1980

Survey on opinion, attitude and voting intention during the 1979 British general election campaign

In the weeks just prior to the British general election of May 1979 Research Services Ltd. conducted a series of four surveys for a London Sunday newspaper, the Observer. In some ways, there was nothing unusual about the four surveys. They were of a...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: Michael Warren, Anthony King

June 15, 1980

Public versus private opinion

The opportunities for research in the 1980s will be much affected by changes in society. In particular, by a clash between two powerful forces: the producer bureaucracy and the new individualism. It will be a clash of values and opinions and research...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Stephen King

June 15, 1979

Public versus private opinion

This paper suggests that there is a genuine difference between people's "private opinions" and their "public opinions"; but the requirements of media contests will force research methods to concentrate almost entirely on "public opinion". The danger...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Stephen King

June 15, 1979