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Research reports

Qualitative research amongst UK veterinary surgeons

The Wellcome Foundation Limited has developed, on thebasis of original research, a range of antimicrobialVeterinary products marketed under the names of Tribrissenand Trivetrin. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research amongst UK veterinary surgeons . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-amongst-uk-veterinary-surgeons-


Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux


Research reports

Qualitative research into growth promotants

The Wellcome Foundation Ltd. is currently contemplating entering the non-therapeutic GrowthPromotant market, and before doing so require detailed information covering the current sizeof the UK market, and current trends within themarket.Accordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into growth promotants. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-growth-promotants


Research papers
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Citation

Fernandes and Acquarone (2021a, July 30). Daring to trust, sharing tabu experiences . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/daring-to-trust-sharing-tabu-experiences--11767


Research papers

Egyptian consumers

The paper presents the use of psychographics in segmenting the Egyptian market. In addition, it also outlines a socio-demographic system for the less adventurous marketers with which to classify consumers. The paper attempts to provide an objective...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Jehan El-Tigi, Mohamed Wafai
March 1, 1996
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Citation

El-Tigi and Wafai (1996a, March 01). Egyptian consumers . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/egyptian-consumers-


Research papers

The contribution of qualitative research to the presidential campaign of Vicente Fox (Spanish)

Within the framework of theoretical and methodological reflection about the discussion group, this paper describes how qualitative research was used in the campaign of Vicente Fox, the new President of Mexico. Qualitative research provided the...

Catalogue: Latin America 2001
Authors: Guido Lara, Soledad Rojas
May 1, 2001
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Citation

Lara and Rojas (2001a, May 01). The contribution of qualitative research to the presidential campaign of Vicente Fox (Spanish). ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-the-presidential-campaign-of-vicente-fox-spanish-


Research papers

Driving Africa - Women. Now!

The paper throws light onto the attitudes held by women, across ages and cultures, in the reality of the 'new' South Africa.It is based on a four month syndicated qualitative study undertaken in the middle of 2001, using a variety of elicitation...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Christiane Gabriel
November 10, 2002
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Citation

Gabriel, C. (2002a, November 10). Driving Africa - Women. Now!. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/driving-africa---women-now-


Research papers

Focus group research: A misunderstood history

The presentation traces the origination and development of focus groups from the methods beginning in 1941 at the hands of Robert Merton of Columbia University, New York.Attention is given to the intellectual ethos from within which focus groups...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Author: David E. Morrison
November 5, 2003
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Citation

Morrison, D. E. (2003a, November 05). Focus group research: A misunderstood history. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/focus-group-research-a-misunderstood-history


Research papers

Alice through the looking glass

The author of this paper utilizes the Tao Collage decoding system, which applies Taoist conceptual thinking to a semiotic framework, to provide a glimpse of how qualitative researchers viewed the future.

Catalogue: Qualitative 2005
Author: Luigi Toiati
Company: Focus S.r.L.
November 13, 2005
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Citation

Toiati, L. (2005a, November 13). Alice through the looking glass. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/alice-through-the-looking-glass