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AI and Qual

Date of publication: July 30, 2024

Catalogue: North America 2024 - Innovation

Company: ESOMAR

Author: Ray Poynter

Abstract:

Ray Poynter

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Research Papers

AI-Enhanced Market Research

Catalogue: Congress 2024

Author: Orkan Dolay

Companies: Givaudan, Bilendi, Bilendi & respondi

January 1, 1970

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Citation

Dolay, O. (1970a, January 01). AI-Enhanced Market Research. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/ai-enhanced-market-research


Research Papers

AI Power and Human Expertise

Catalogue: Congress 2024

Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy

Companies: Zappi, MARS, Mars Wrigley

January 1, 1970

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Citation

Umana, Reinhardt and Kennedy (1970a, January 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/ai-power-and-human-expertise


Research Papers

AI: Perseus or Zeus?

Catalogue: Congress 2024

Authors: Suhasini Sanyal, Kristin Hamlyn

Company: Microsoft

January 1, 1970

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Citation

Sanyal and Hamlyn (1970a, January 01). AI: Perseus or Zeus?. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/ai-perseus-or-zeus-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Poynter, R. (2024a, July 30). AI and Qual. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/ai-perseus-or-zeus-