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Research papers

The measurement of pupil dilation as a market research tool

This paper is intended to serve as an introduction to a technique that is relatively new to the market research world. It will explain the essential mechanism of pupil change, and describe the equipment and the experimental conditions that are...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Günter König, Carmen Lakaschus, Mark R. C. Lovell
June 15, 1965
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Citation

König, Lakaschus and Lovell (1965a, June 15). The measurement of pupil dilation as a market research tool. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-measurement-of-pupil-dilation-as-a-market-research-tool