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Research papers

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
Company: Google
November 22, 2023

Research papers

Gen Z: Some like it old

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019

Research papers

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Amit Dhand, Yelena Idelchik, Luke Orphanides
Company: NAILBITER Inc.
November 11, 2018

Research papers

Local shopping discovery in the age of mobile

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Albrecht Kúfner, Greta Baisch
November 14, 2017

Research papers

New opportunities for print vehicles

At the end of 1993, Audipress, the Italian national readership institute, launched an experimental survey which, in addition to the main focus of the survey, readership habits, also examined general buying habits. The results have been available...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Luisa Pogliana
November 11, 1996

Research papers

Consumers' distribution work in turbulent time

The shopping habits of Finnish households were studied for the first time extensively in 1975. Since then there have been changes in the structure of the retail trade, and the consumers' social and economic environment has also changed in many...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Uolevi Lehtinen, Ilkka Leind
June 15, 1982

Research papers

Living with inflation

Recent rapid inflation in Britain has led to a reappraisal of their needs by newspaper readers. This has led to considerable changes in their buying habits, and consequent marked shifts in the proportions of people who buy for different reasons....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: J. Perry, M. J. Scott
December 1, 1976

Research papers

An effort to analyse the relation between shopping behaviour and product buying behaviour

In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: A. H. J. van Heteren
August 1, 1975

Research papers

Some reflections on article range selection

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Anton Casper Rudolphus Dreesmann
August 1, 1975