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How to catch liars before they lie

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Would you be curious to learn how memes dramatically improve the survey data quality? Our research on the use of memes in surveys to improve respondent honesty, to encourage more...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kristen Ball
Company: Kantar
September 8, 2019
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Citation

Ball, K. (2019a, September 08). How to catch liars before they lie. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/how-to-catch-liars-before-they-lie