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How to catch liars before they lie

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: Kantar

Author: Kristen Ball

Abstract:

Would you be curious to learn how memes dramatically improve the survey data quality? Our research on the use of memes in surveys to improve respondent honesty, to encourage more fruitful & candid open-ends & to get people to provide more thoughtful feedback-drove one of our largest clients to adopt our method & launch it on an international scale. You might be amazed by the power of a simple meme. 

Kristen Ball

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Ball, K. (2019a, September 08). How to catch liars before they lie. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/do-attitudes-change-before-behaviour-