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How to catch liars before they lie

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: Kantar

Author: Kristen Ball

Abstract:

Would you be curious to learn how memes dramatically improve the survey data quality? Our research on the use of memes in surveys to improve respondent honesty, to encourage more fruitful & candid open-ends & to get people to provide more thoughtful feedback-drove one of our largest clients to adopt our method & launch it on an international scale. You might be amazed by the power of a simple meme. 

Kristen Ball

Author

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Videos

Mirror, mirror on the wall

Catalogue: Congress 2015: Revelations

Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras

 

June 15, 2015

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Citation

Hickey, Bramley and Skouras (2015a, June 15). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall


Webinars

Mirror, mirror on the wall

Catalogue: Webinars 2017

Author: Kristin Hickey

Company: KANTAR TNS Malaysia

December 29, 2017

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Citation

Hickey, K. (2017a, December 29). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-


Research Papers

Mirror, mirror on the wall

Catalogue: Congress 2015: Revelations

Authors: Hetta Bramley, Kristin Hickey

 

October 1, 2015

×

Citation

Bramley and Hickey (2015a, October 01). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-8583


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Citation

Ball, K. (2019a, September 08). How to catch liars before they lie. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-8583