Abstract:
Would you be curious to learn how memes dramatically improve the survey data quality? Our research on the use of memes in surveys to improve respondent honesty, to encourage more fruitful & candid open-ends & to get people to provide more thoughtful feedback-drove one of our largest clients to adopt our method & launch it on an international scale. You might be amazed by the power of a simple meme.
Videos
Mirror, mirror on the wall
Catalogue: Congress 2015: Revelations
Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras
 
June 15, 2015
Webinars
Mirror, mirror on the wall
Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017
Research Papers
Mirror, mirror on the wall
Catalogue: Congress 2015: Revelations
Authors: Hetta Bramley, Kristin Hickey
 
October 1, 2015
