You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Dramaturgy.
ANA has found 1 results for you, in 614 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Bollywood drama in the research world

Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
June 15, 2014