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Videos

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
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Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but--10871


Videos

How to catch liars before they lie

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Would you be curious to learn how memes dramatically improve the survey data quality? Our research on the use of memes in surveys to improve respondent honesty, to encourage more...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kristen Ball
Company: Kantar
September 8, 2019
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Citation

Ball, K. (2019a, September 08). How to catch liars before they lie. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/how-to-catch-liars-before-they-lie