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Research reports

Qualitative exploration on handwashing

Recent studies have highlighted the continued prominenceof the handwash in the housewives washing habits. Nearlyall housewives still do some handwashing - almost 90% of bothmachine-owners and non-machine owners do a special 'gentler'handwash. The 40%...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973

Research reports

Qualitative research on beds for Schreiber

Schreiber is planning to launch into the bedmarket in Autumn 1973. The purpose of this researchwas to assist in the development of advertising andalso to provide general information on consumerattitudes to bed-buying, ideas about media andresponses...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973

Research reports

Report on qualitative research on hand and electric kitchen equipment blenders

Braun AG requires preliminary information on hand andelectric kitchen equipment in order to obtain a "feel"on the most promising areas for future product development. The research is being undertaken in severalEuropean countries with the intention of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1975

Research reports

Product preference test on bathroom units

The objectives of this research were as follows:1. To. identify respondents' color preferences for kitchen units.2. To determine and evaluate respondents' preferences related to bathroom cabinets in terms of: Design, Size, Colour, Trim, Doors,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970

Research reports

Schreiber beds- Synectic groups

This research is rather different from the usual group discussions; the aim is to generate new ideas and new ways of looking at a familiar topic- in this case, beds.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973

Research reports

Qualitative research on carpets on behalf of Storey Bros. Ltd.

This research was designed to provide consumer informationon product form (tile versus roll; the size of tiles; adhesiveversus foam - backing; colour range), and use perceptions(kitchens, bathrooms, etc), proposed retail outlets, priceperceptions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 15, 1973

Research reports

Psycho-synectic research into Weedkillers

Out of the total population of Weedkiller buyers (defined ashouseholders with garden/drive areas) only 30-40% actuallybuy Weedkillers. Accordingly 60% or more of property ownerspave a maintenance problem for which Weedkillers shouldlogically offer an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1974

Research reports

Temana

Temana Ltd. is considering the marketing of a range of Home Securityfitments. The research involved the investigationof a number of promotional concepts. The research reported here was carried out in order to make a totalevaluation of all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975

Research reports

Qualitative research on the Bissel hand sweeper

Bissell has developed a small hand sweeper which isdesigned as a "crumb brush" type of product. Exploratory research was undertaken to assess thelikely appeal of the product and its perceived usage. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972