Abstract:
Hygena is planning to introduce a new range of self-assembly kitchen units with improved design feature over the existing QA range. The research was required to test the ease of assembly of the new units, one of the limitations of easy-to-assemble units including QA, being the restrictions imposed on design features.
This could also be of interest:
Research Reports
Qualitative research on Grovewood Kitchen Units TV commercials
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1976
Research Reports
Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1975
Research Papers
Utilization of the Nielsen panel for evaluation of promotions
Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Pierre Strauch
Company: Nielsen
June 15, 1976
