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Research reports

Nescafé packaging research in Ireland for Nestle's Ltd.

The objectives of this research were asfollows:1. To examine consumer reactions to recent Nescafehistory in terms of the introduction of granules,withdrawal of powder and re-introduction of powder;2 . To investigate the meaning of powder, how it...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973
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Citation

, C. (1973a, January 22). Nescafé packaging research in Ireland for Nestle's Ltd.. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/nescaf-packaging-research-in-ireland-for-nestle-s-ltd-


Research reports

Disney foods

The research reported here arose from the intentionto launch a range of food products onto theUK market, with the range name of Disney Foods and aimed at the mothers of children aged 4 and upwardwho could be assumed to be affected by the appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Disney foods. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/disney-foods


Research reports

Existing brands and new propositions

This report is concerned with one of a series ofresearch projects devoted to examining reactionsto new propositions involving configuration changesfor existing brands. The current research relatesto new propositions for Park Drive Tipped andPark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Existing brands and new propositions . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/existing-brands-and-new-propositions-


Magazines

Revue Française du Marketing (Novembre 2003)

Nos publications de l'année 2003, où deux numéros abordaient en profondeur lapublicité sous l' égide de Sylvère Piquet et de Jay Perlstein, et le marketing sensoriel sous celle de Jean-François Lemoine, se terminent parun...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2003
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Citation

, A. (2003a, November 01). Revue Française du Marketing (Novembre 2003). ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-2003-


Research papers
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech--11784


Research papers

Quality service

The paper describes a piece of research that has been coordinated by Eurisko, on behalf of Ferrari. The study was aimed at measuring customers’ satisfaction with the treatment they receive at the dealerships, during the purchase and the after...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Claudio Bosio, Beatrice Cito Filomarino
Company: GfK
June 15, 1996
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Citation

Bosio and Filomarino (1996a, June 15). Quality service. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/quality-service


Research papers

What are the problems facing business firms?

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967
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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms?. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-


Research papers

Brand loyalty among mobile phone users

This paper assesses a method that enables market researchers to provide a comprehensive understanding of what determines consumer loyalty (or absence) in a product category. The proposed approach assumes that the individual characteristics of...

Catalogue: Latin America 2002
Authors: Paulo Luís Gomes Alves, Silvia Aquino
May 12, 2002
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Citation

Alves and Aquino (2002a, May 12). Brand loyalty among mobile phone users. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/brand-loyalty-among-mobile-phone-users


Research papers

Comment on A.S.C. Ehrenberg's paper

On the first place, it has to be said that the group members consider it as a jolly good idea to observe the purchasing habits over quite long periods of time instead of making conclusions based on elementary purchasing behaviour. But they regret...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on A.S.C. Ehrenberg's paper. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/comment-on-a-s-c-ehrenberg-s-paper