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Research papers

Can we predict fragrance preferences from consumers' choice of colour?

A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Vivien S. Wilton-Middlemass, David Rose
December 1, 1996
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Citation

Wilton-Middlemass and Rose (1996a, December 01). Can we predict fragrance preferences from consumers' choice of colour?. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/can-we-predict-fragrance-preferences-from-consumers-choice-of-colour-