Abstract:
A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to determine whether perceptual mapping techniques can be used to determine the existence or otherwise of such a relationship by subjecting the results of a study specifically conducted to explore the possibility of the existence of such a relationship to this methodology.
Research Papers
Sensory segmentation, optimization and reverse engineering
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Howard R. Moskowitz, James Barash
Company: Moskowitz Jacobs Inc.
December 1, 1996
Research Papers
Perceptual maps of sensory analysis and consumer reactions
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: David W. Ingersoll
Company: Givaudan
December 1, 1996
Research Papers
The sweet smell of success
Catalogue: Fragrance 2009: The Trends Mistral
Author: Vivien S. Wilton-Middlemass
 
June 26, 2009
