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Can we predict fragrance preferences from consumers' choice of colour?

Date of publication: December 1, 1996

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Vivien S. Wilton-Middlemass, David Rose

Abstract:

A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to determine whether perceptual mapping techniques can be used to determine the existence or otherwise of such a relationship by subjecting the results of a study specifically conducted to explore the possibility of the existence of such a relationship to this methodology.

Vivien S. Wilton-Middlemass

Author

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David Rose

Author

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Research Papers

Sensory segmentation, optimization and reverse engineering

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Howard R. Moskowitz, James Barash

Company: Moskowitz Jacobs Inc.

December 1, 1996

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Citation

Moskowitz and Barash (1996a, December 01). Sensory segmentation, optimization and reverse engineering. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/sensory-segmentation-optimization-and-reverse-engineering


Research Papers

Perceptual maps of sensory analysis and consumer reactions

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: David W. Ingersoll

Company: Givaudan

December 1, 1996

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Citation

Ingersoll, D. W. (1996a, December 01). Perceptual maps of sensory analysis and consumer reactions. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/perceptual-maps-of-sensory-analysis-and-consumer-reactions


Research Papers

The sweet smell of success

Catalogue: Fragrance 2009: The Trends Mistral

Author: Vivien S. Wilton-Middlemass

 

June 26, 2009

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Citation

Wilton-Middlemass, V. S. (2009a, June 26). The sweet smell of success. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/the-sweet-smell-of-success


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Citation

Wilton-Middlemass and Rose (1996a, December 01). Can we predict fragrance preferences from consumers' choice of colour?. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/the-sweet-smell-of-success