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Can we predict fragrance preferences from consumers' choice of colour?

Date of publication: December 1, 1996

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Vivien S. Wilton-Middlemass, David Rose

Abstract:

A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to determine whether perceptual mapping techniques can be used to determine the existence or otherwise of such a relationship by subjecting the results of a study specifically conducted to explore the possibility of the existence of such a relationship to this methodology.

Vivien S. Wilton-Middlemass

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David Rose

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Citation

Wilton-Middlemass and Rose (1996a, December 01). Can we predict fragrance preferences from consumers' choice of colour?. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/the-fragrance-that-is-me