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Research papers

Semiotics of taste

The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we study how semiotics can be applied during the preliminary stage...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Nadège Depeux, Vladimir Djurovic
Company: Labbrand
November 18, 2010
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Citation

Depeux and Djurovic (2010a, November 18). Semiotics of taste . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/semiotics-of-taste-