Abstract:
The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we study how semiotics can be applied during the preliminary stage of concept creation- how it can be used to prepare probe material as well as structure the findings of more traditional qualitative research, when the researcher interprets consumer expectations towards flavors.
Research Papers
A world of chicken flavors
Catalogue: Congress 2008: Frontiers
Authors: Michael P. Cook, Hy Mariampolski
Companies: QualiData Research Inc., Givaudan
September 26, 2008
Research Reports
Qualitative research on s 6 advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 3, 1978
