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Research papers

New insights for retail range development in the toiletries market

This paper discusses an approach to retail range development and category management for the toiletries and cosmetics sector on a multi- country basis. The paper develops a retail structure model for a number of national markets. Having looked at the...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Mike Harris, Remi Vazeille
Company: KANTAR TNS Malaysia
June 15, 1997