Resources Library by ANA

The use of telephone interviewing in industrial research

This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: L. I. Gordon

January 1, 1973

Methodological research update

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Barry Cook, Rachel Mueller-Lust

Company: Nielsen

June 15, 1996

Get to know your customers on the web, but how?

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Axel Theobald

September 1, 2000

Beyond SARS

SARS laid siege to the Greater China region (mainland China, Hong Kong and Taiwan) from late March to June 2003. When the spread of the disease accelerated at the end of March, both the public and governments alike appeared panic-stricken. A major...

Catalogue: Asia Pacific 2004

Author: Wander Meijer

Company: KANTAR TNS Malaysia

March 28, 2004

Centralised multi-national research in the travel industry

The paper queries whether the "international consumer" exists as such; in determining the best research method in multi-country research projects, it suggests that no single rigid approach (standardised comparability:non-comparability,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Peter B. Hodgson

June 15, 1984

All of the people all of the time: Using advanced autodialer technology with CATI software

The paper describes the implementation of a system using a CATI package and a predictive or statistical autodialer. The autodialer has the capacity to detect if a human voice has answered the telephone and make a connection to an available...

Catalogue: Seminar 1990: How To Cope With Data Overload

Authors: Andrew Jeavons, Ed Ross

June 15, 1990

The validity and efficiency of data collection using screen interviews compared with telephone research

This paper describes the results of a methodological test conducted by NOW Research, on behalf of British Telecom - PRESTEL. The purpose of the research was to assess the validity and efficiency of collecting market research data through the medium...

Catalogue: ESOMAR Congress 1987

Authors: David Baker, Cliff Holmes

September 1, 1987

Problems of quality with new information gathering techniques

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: José Ignacio Wert

September 1, 1992

Customer satisfaction application in the information technology sector

If we had to sum up this telephone survey in three words, they would be: simplicity, speed and performance. The research has been carried out on a continuous basis in year-long waves. It relies heavily on PCs: not only for the actual interviews, but...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Luciana Traversari

Company: DOXA

June 15, 1994