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This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design;...
Atkin and Larsen (1981a, May 01). Problems of sampling, interviewing and grossing procedures for
large-scale representative surveys in industrial markets. ANA - ESOMAR. Retrieved November 30, 2023, from
The need for more accommodation does not, however, mean the creation of just any accommodation anywhere. It means the provision of sufficient accommodation of the right type in the right place. The extent and type of additional capacity required may...