Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

Date of publication: May 1, 1981

Abstract:

This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design; 3. sample selection; 4. method of data collection; 5. data reliability and grossing up of results.

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