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Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

Date of publication: May 1, 1981

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Authors: Bryan E. Atkin, Tore Moritz Larsen

Abstract:

This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design; 3. sample selection; 4. method of data collection; 5. data reliability and grossing up of results.

Bryan E. Atkin

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Tore Moritz Larsen

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Sampling and interviewing in industrial research

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Max K. Adler

 

June 15, 1961

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Citation

Adler, M. K. (1961a, June 15). Sampling and interviewing in industrial research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/sampling-and-interviewing-in-industrial-research


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Alternative approaches to industrial sampling problems

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

 

January 1, 1973

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Cornish, J. (1973a, January 01). Alternative approaches to industrial sampling problems. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems


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Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: JWP Cornish, Dawn Mitchell

 

June 15, 1976

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Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes


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Citation

Atkin and Larsen (1981a, May 01). Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes