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Case studies

Using sponsorship to communicate to teenagers

This paper examines an attempt to measure the relative impact of a number of sponsorship mediums for promoting a health message, Be Your Best, to Australian teenagers. In essence, the message was used in an attempt to convey to teenagers that if they...

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Patrick Shanahan
August 1, 2000
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Citation

Shanahan, P. (2000a, August 01). Using sponsorship to communicate to teenagers . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/using-sponsorship-to-communicate-to-teenagers-


Case studies

Using sponsorship to communicate to teenagers

This paper examines an attempt to measure the relative impact of a number of sponsorship mediums for promoting a health message, Be Your Best, to Australian teenagers. In essence, the message was used in an attempt to convey to teenagers that if they...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Patrick Shanahan
June 15, 1995
×

Citation

Shanahan, P. (1995a, June 15). Using sponsorship to communicate to teenagers. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/using-sponsorship-to-communicate-to-teenagers