Abstract:
This paper examines an attempt to measure the relative impact of a number of sponsorship mediums for promoting a health message, Be Your Best, to Australian teenagers. In essence, the message was used in an attempt to convey to teenagers that if they became involved in holiday activities, like those in the holiday program, and give it their best, they will be better equipped to handle life, including using alcohol and drugs responsibly.
This could also be of interest:
Case Studies
Using sponsorship to communicate to teenagers
Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Patrick Shanahan
 
August 1, 2000
Research Papers
Sponsorship
Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Alessandro Cristofani
 
November 6, 1985
Research Papers
Sponsorship
Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Stuart Turner
 
November 6, 1985
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