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Research papers

Natural

This paper will touch on the following topics: the 'new consumer', how key trends in society, new cultural landscapes, and new ethics are interconnected and how they reflect the consumer's values, needs and expectations towards products,...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Clara Origlia
Company: Market Dynamics International srl
May 15, 2005
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Citation

Origlia, C. (2005a, May 15). Natural. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/natural


Research papers

Sensory semiotics

Our senses interact with each other and borrow from each other's expertise in satisfying needs, or emotional language, meanings, vocabulary. Each sense has its own dynamics and uses a 'language' and a system of signs, which to a certain extent has a...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Clara Origlia
Company: Market Dynamics International srl
March 16, 2003
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Citation

Origlia, C. (2003a, March 16). Sensory semiotics . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/sensory-semiotics-


Research papers

Advanced research solutions as a key to innovation in design

This paper utilizes the authors’ experience in automotive interior design development within Johnson Controls to provide insight into consumer awareness, design-related issues and vision; art and expertise, the sense of workmanship and vision of...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Clara Origlia, Jimena Martinez, Andreas Wlasak
Company: Market Dynamics International srl
October 28, 2001
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Citation

Origlia, Martinez and Wlasak (2001a, October 28). Advanced research solutions as a key to innovation in design . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/advanced-research-solutions-as-a-key-to-innovation-in-design--5778


Research papers

Italy's image and potential

This paper illustrates the main findings of a multi-country study carried out by Market Dynamics International between May and September 1999 on behalf of RAI International, the content provider for the international market (via cable and satellite)...

Catalogue: Ethnic Marketing 2000
Authors: Clara Origlia, Loredana Cornero
Company: Market Dynamics International srl
July 1, 2000
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Citation

Origlia and Cornero (2000a, July 01). Italy's image and potential . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/italy-s-image-and-potential-


Research papers

Visual language as an integrated, multicultural medium for product design and testing: How to optimise the product-consumer-researcher client relationship

Visual language has become an invaluable integrated-multicultural communication medium between consumer and product, consumer and researcher, researcher and research user and research user and consumer. It is also a powerful aid for product design...

Catalogue: Seminar 1995: Successful Product Engineering
Authors: Clara Origlia, Giorgio Origlia
Company: Market Dynamics International srl
June 15, 1995
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Citation

Origlia and Origlia (1995a, June 15). Visual language as an integrated, multicultural medium for product design and testing: How to optimise the product-consumer-researcher client relationship. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/visual-language-as-an-integrated-multicultural-medium-for-product-design-and-testing-how-to-optimise-the-product-consumer-researcher-client-relationship


Research papers

Coordinating methods in multinational qualitative research

Successful and effective multinational qualitative research strongly depends on coordinating methods and styles. Coordinating agencies today, must adopt a sensitive but strong, flexible but sturdy approach and work in cooperation with the local...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Clara Origlia
Company: Market Dynamics International srl
June 15, 1988
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Citation

Origlia, C. (1988a, June 15). Coordinating methods in multinational qualitative research. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/coordinating-methods-in-multinational-qualitative-research