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Big changes will deliver a big future

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...

Catalogue: Congress 2013: Think Big
Authors: David Smith, Adam Riley
Company: DVL Smith Ltd
June 15, 2013
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Citation

Smith and Riley (2013a, June 15). Big changes will deliver a big future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-changes-will-deliver-a-big-future