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Research papers

Comments on mr. Drakeford's paper

Mr. Drakeford commented in his paper upon a number of possible problems related to qualitative methods , bearing in mind the recent growth of sophisticated analysis techniques relying upon preliminary work of a qualitative nature. Mr. Drakeford...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Gordon Haymes
February 1, 1970
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Citation

Haymes, G. (1970a, February 01). Comments on mr. Drakeford's paper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comments-on-mr-drakeford-s-paper


Research papers

Do we need techniques while we still have feelings?

In this session, we are concerned to consider the relative merits of qualitative and quantitative work. In theory, I am sure we would all agree that these two forms of work are not by any means mutually exclusive, but are complementary. I certainly...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Leslie Collins
February 1, 1970
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Citation

Collins, L. (1970a, February 01). Do we need techniques while we still have feelings?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/do-we-need-techniques-while-we-still-have-feelings-


Research papers

Qualitative typology and its significance in market analysis

To build a significant typology, two variables must be taken into consideration: l) objective characterisation, 2) attitude. Each must be measured independently. For example, it appears reasonable to say: those who earn a lot of money (measurement of...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Herbert Steiner, Lothar Neffe, Maria Rita Girardi
June 15, 1965
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Citation

Steiner, Neffe and Girardi (1965a, June 15). Qualitative typology and its significance in market analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-typology-and-its-significance-in-market-analysis