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Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
June 15, 2013


Research World (January-February 2013)

In this issue we look at adapting to unpredictability to deal with economic uncertainty and ongoing change.

Catalogue: Research World 2013
Author: ESOMAR B.V.
February 15, 2013

Research papers

Doing more with less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe
Company: Air France-KLM Group
November 8, 2012

Research papers

Insight into poverty

Crisis is a word increasingly repeated in every day discourse. This results in a growing number of people experiencing situations previously reserved for the low segment: a sense of uncertainty, of having limited influence on one's own fortunes, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Beata Gers, Katarzyna Gawlik
Company: KANTAR TNS Malaysia
March 26, 2012

Research papers

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This paper demonstrates the merits of using the natural human powers of...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jonathan Gable, Yvan Goupil
March 26, 2012

Research papers

Convergence or divergence of the Asian market

As a result of the Asian crisis in 1998 and the Global Financial Crisis (GFC) in 2008, there is increasing speculation that 'Globalisation' may have stalled. Regardless, do developed and developing nations actually benefit (or suffer) from...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roxan Toll, Rosalie Tung, Chris Baumann, Hamin Hamin
Company: GMI (Global Market Insite)
March 20, 2011

Research papers

Coca-Cola project shopper 360°

Project Shopper 360° shows how brands can respond to the challenges of the post recession shopper landscape through continual dialogue with consumers. This paper will show how cutting edge community research combined with on the go mobile and...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Philip McNaughton, Beth Corte-Real
Companies: Face, The Coca-Cola Company
March 1, 2011

Research papers

World of shoppers

At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011


Revue Française du Marketing (Octobre 2010)

Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2010