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Research reports

Qualitative research into advertising developments for Noilly

Masius, Wynne-Williams and D'Arcy MacManus Ltd. are currentlyin the process of developing a new advertising campaign forNoilly. Accordingly, consumer research was needed in orderto provide information which would be a useful input fordevelopment....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975
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Citation

, C. (1975a, May 10). Qualitative research into advertising developments for Noilly . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-developments-for-noilly-


Research papers

The selection of promotional media

Much research has been done in the Medical Field on Readership and the overall communications field. However, such information has not in the past given sufficient information as to the types of doctors to whom manufacturers are directing their...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: M. J. Batt
March 1, 1975
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Citation

Batt, M. J. (1975a, March 01). The selection of promotional media. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-selection-of-promotional-media


Research reports

Checkwate advertising research

Chekwate low calorie fruit drink is currently beingre-launched. It is intended that the brand will be supportedby a television advertising campaign in the Tyne-Tees area.The purpose of relaunching Chekwnte is to widen usage,so it is proposed that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 14, 1975
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Citation

, C. (1975a, February 14). Checkwate advertising research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/checkwate-advertising-research


Research reports

Qualitative research on cosmetic mouthwash advertising 'Aura'

A new cosmetic mouthwash brand- 'AURA' - is currentlybeing developed. The product formulation was underconsideration at the time of this research, but a creative strategy has been devised and a 3D secondanimatic ('Norah') produced for research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1975
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Citation

, C. (1975a, January 11). Qualitative research on cosmetic mouthwash advertising 'Aura'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cosmetic-mouthwash-advertising-aura-


Research papers

A strategic approach to marketing targets (French)

One of the most essential aims of a market survey is to provide precise information on the segments which should be taken by an existing brand as marketing targets. A bibliographical survey of the work done on that problem in the past twelve years...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Michel Hugues
September 1, 1974
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Citation

Hugues, M. (1974a, September 01). A strategic approach to marketing targets (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets-french-


Research papers

A strategic approach to marketing targets

One of the most essential aims of a market survey is to provide precise information on the segments which should be taken by an existing brand as marketing targets. A bibliographical survey of the work done on that problem in the past twelve years...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Michel Hugues
September 1, 1974
×

Citation

Hugues, M. (1974a, September 01). A strategic approach to marketing targets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets


Research papers

Choice of a new target for a weekly magazine

The weekly newspaper 'La Vie Catholique', published in Paris, was founded in 1945 and destined to become a mass-circulation vehicle of expression for a closely circumscribed segment of Catholic opinion. Its circulation figure rose to attain a peak in...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Jean-Louis Laborie, Jacqueline Aglietta
Company: KANTAR TNS Malaysia
June 15, 1974
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Citation

Laborie and Aglietta (1974a, June 15). Choice of a new target for a weekly magazine. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/choice-of-a-new-target-for-a-weekly-magazine


Research papers

Reader typologies and circulation research

This paper begins with a discussion of the aspects of The Economist's editorial and circulation which led to the commissioning of this research, together with a general background describing the publication and the information that was available from...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: A. J. B. White, Michael St. C. Hannah
June 15, 1974
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Citation

White and Hannah (1974a, June 15). Reader typologies and circulation research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/reader-typologies-and-circulation-research


Research reports

Low calorie dessert mix concept research

Beecham Foods are considering several concepts in thepowdered desserts area as this area of the dessert markethas been experiencing rapid growth. The researchdescribed in this report was concerned with the conceptof a low calorie powdered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 5, 1974
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Citation

, C. (1974a, June 05). Low calorie dessert mix concept research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/low-calorie-dessert-mix-concept-research